Frits van Eerd is CEO of the Dutch supermarket chain Jumbo.
He is also a professional rally driver, who participated in different rallies, of which Le Dakar is the most famous he participated in.
Team van Eerd already tamed the Deserts of the Dakar four times. In 2015, Frits van Eerd announced that this will be his fifth and last Dakar.
I created this portrait in which we follow Van Eerd on his last Dakar Rally.
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Development/Co-Concept/Direction/Edit/Animation
Commissioned by Jumbo, Dakar Rally
