De Bijenkorf is one of the leading high end department stores in The Netherlands.
During their three day campaign “The Three Crazy Days” (Drie Dwaze Dagen), De Bijenkorf gives huge discounts on luxury products.
To metaphor this we used dancers that, in a synchronisation of movements try to catch new trousers. Like that we tried to symbolise the stampede of people visiting De Bijenkorf during these three crazy days.
Commissioned by De Bijenkorf/ Condor